"I'm Going to Disney World!" • Story Behind the Super Bowl Exclamation

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From Michael Jordan to Tom Brady, "I'm going to Disney World" (or Land!) has become a statement synonymous with some of the most famous competitions in the world. Whether the Super Bowl or the Stanley Cup Finals, American Idol or the NBA Championship, the ad campaign has been seen by hundreds of millions of people over the years. Take a dive into the history behind the famous statement with a small documentary produced by ESPN.

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